The latest Amazon Seller Central tool for brand owners was launched in early 2021 and is called Amazon Brand Catalog Manager. By using this tool, you can increase your conversions and revenue. It can also help you ensure that your brand is not poorly represented, giving you more control and scope when it comes to your business over independent online sellers.

We’ll talk about sponsored brands’ videos and how you can use Amazon Seller Central’s Catalog Manager tool to increase your profits and maintain a stable Amazon sales strategy that works for an online Amazon seller.

What Is Sponsored Brands Video On Amazon, And Why Is It Important?

Amazon Sponsored Brand Catalog’s Video is a cost-per-click (CPC) video advertising solution that gives your brand complete control of overviews, messaging, and calls-to-action (CTA). These video ads are displayed in desktop and mobile shopping results to increase product discoverability and direct customers directly to specific product detail pages.

Make the most of your Amazon ad spend! Sponsored brand videos let you show buyers how your products and services differ while showcasing your brand to customers when they are searching for relevant keywords on Amazon.

Here, we have compiled a list of some valuable points that you should consider when using Amazon Seller Central’s Brand Catalog tool.

  • Keep The Video Short

One of the biggest hurdles most brands face when selling on Amazon is their inability to communicate with customers. However, through Amazon’s storefront and Amazon brand catalog tools, brands can easily communicate the value proposition of their business and products.

Amazon brand catalog tool and storefront is one place where you can create your brand page and upload your complete product catalog.

  • Don’t Rely On Audio

Use descriptive text, color images, and educational videos to satisfy the most common questions from customers. You only have a limited amount of space to tell your story; make the most of it. Every detail counts and should be included in your brand’s A+ content.

  • Use Your Strong Visual

Make use of your strong view; the Amazon Brand Catalog tool is a powerful marketing tool for getting your products featured in your brand’s catalog. It enables you to organize the brand catalog by specifying the appropriate attributes for the products and grouping them in a structured manner based on availability.

You can launch and manage targeted advertising campaigns through Amazon Advertising, either on your own or with the support of an agency.

  • Be Sure That There Is A Clear Start And End To Your Video

You will want to ensure that your video has a clear beginning and end. If your video ends abruptly, it can confuse viewers and leave the room. If you want to test the timing of your video, launch it in front of an internal audience to make sure it has a smooth landing without any awkward changes.

Be sure to state the main points in your video using text and visuals so that anyone can understand what you’re trying to communicate, even if they’re watching with sound.


Video ad performance reporting has been updated with a new set of Amazon Brand Catalog tools to help advertisers understand performance. In addition, new metrics provide insights beyond total clicks and sales; They provide visibility into how shoppers are viewing your ad, how many videos they’re watching, and more.