Amazon Enhanced Brand Content Templates or EBC Templates are essential to representing your brand on Amazon. It is now known as A+ content on Seller Central, but the features are similar. 

It has been found that it is very easy to increase your sales if you use Amazon EBC templates for your product listings. And as you know that a presentation is the first thing to grab your customers’ attention and impress them with what you serve. Right? So, being a seller, you will have to do everything to make your product listings stand out from others. 

Therefore, this blog will tell you everything related to Amazon EBC templates and ways to engage in them.

Continue reading to learn more.

A Plus content Service Modules

A Plus content Service Modules

What Do You Know About Amazon Enhanced Brand Content Templates?

In simple words, we can say that it is a feature that Amazon offers. It allows you to add images with informative content to your product listings. It also allows the use of bullet points in your product descriptions to help you represent your data more comprehensively. Remember that only sellers with Amazon Brand Registry can use Amazon EBC templates to enhance their product descriptions as per their needs.

More Points Regarding EBC Templates!

  • If a customer visits to look at your products on Amazon, they should put a great first impression on them. That is where EBC or Amazon A+ content templates help you to perform better in front of them. 
  • By using Amazon EBC templates, you will be able to put descriptive infographics about your product along with its features depicting how and where to use it. 
  • By using EBC templates, you can also decrease your ACoS with an increase in conversion rates.
  • It helps you in the optimization of your product listings to make them stand out. 
  • Product listing optimization services include – the title of your products, bullet points, and detailed product descriptions. 
  • You can also optimize your amazon photographs and videos to improve your brand visibility and welcome more traffic to your listings. 

What Are The Eligibility Requirements For Amazon EBC Templates?

If you want to put out quality content for your products, ensure you are eligible per the criteria Amazon sets. 

It would be best to register yourself and be approved on the Amazon Brand Registry first. In case you are a vendor or seller with registered products on Amazon Launchpad and Exclusives, then you are already eligible for using EBC too. You will be availed of EBC or A+ content features for approved catalog ASINs.

How Much Do Amazon Enhanced Brand Content Templates Cost You?

Amazon EBC templates were a paid service in earlier times, but now Amazon does not charge a penny for this. Vendors and sellers can use it for free and add EBC templates to their listings however they want. 

What Are The Dos And Don’ts Of Amazon EBC Templates?

Your submission for EBC approval might take a lot of time. If you do not want this to happen to you, keep in mind Amazon’s guidelines and violations while using Amazon EBC templates for your product listings.


You can try adding HD images or combining them with your text.

  • Adding rich information to your product descriptions will help better.
  • Make sure that everything you change or enhance is mobile and desktop-friendly.
  • Do not ever forget to add the correct dimensions and pixel quality of the images.
  • You always have to proofread and check grammatical/punctuation errors before you make any submission.
  • Also, with this, ensure that the content you provide is precise and concise.
  • The image resolution is a matter of concern, so you should select it according to the chosen template. 
  • Make banners that can attract your customers and make them ultimately buy your product. 


  • From the top recommendations, the first is that you should not use registered trademarks, copyrights, and symbols in your content (it doesn’t matter if it is your own or your competitor’s).
  • Secondly, make sure to avoid time-sensitive content like shipping details.
  • Thirdly, do not ever mention warranty and guarantee or any promotional claims. 
  • Do not ever add watermarks and URLs or any contact information of the distributor, seller, or vendor.

To Sum-Up

As of now, you know that Amazon Enhanced Brand Content Templates play a unique role in enhancing your product listings. Right! Therefore, it is necessary for you to follow all the policies and guidelines mentioned above to use the benefits of EBC in your products. 

Services4Amazon can help you popularize your brand and products using Amazon EBC templates by improving your search ranking as well. You can call us and learn more about how we can help you use EBC and optimize your business to bring the best results.