Amazon sellers now have another reason to broaden their reach and experiment with ads on platforms like Google, Facebook, and Instagram. Which is the  Amazon attribution Tag!

But, if you haven’t already, register for the Amazon Attribution programme before you start boosting your off-Amazon marketing efforts. Any sales made without using an attribution tag will not be counted toward your incentive.

Let’s take a closer look at what is Amazon Attribution, what an Amazon Attribution tag is, how it works, and how you can use it to improve your campaign performance in this blog post.

Amazon Attribution – Overview

Amazon Attribution is a free tool that allows businesses to track the success of their search, display, video, social media, and email campaigns. Off-Amazon-to-Amazon marketing information helps brands better optimize their efforts and increase ROI.

Amazon Attribution Allows Brands To:

  • Examine results and devise a strategy for future marketing campaigns.
  • Conversion rates, clickthrough rates, and other metrics aid in the optimization of campaigns to increase success.
  • Determine which marketing channel is most efficient in increasing sales.

Why Was This Amazon Attribution Programme Launched?

Every Amazon seller who uses external traffic to attract traffic to their listing knows how difficult it is to analyse campaign performance. 

This is changed by Amazon Attribution, which provides marketers with the information they need to optimise their off-Amazon marketing activities. Brands can now develop full-funnel, multi-channel campaigns to help them achieve their objectives and increase product sales.

The Following KPIS Are Covered Under Amazon Attribution:

  • Views Of The Detail Pages
  • Impressions
  • Click-Throughs
  • Rate Of Purchase
  • Total Revenues
  • Add To Shopping Cart

Brands can see which platforms are generating the most sales and which are causing you to lose money. They’ll also be able to see where their customers are leaving the funnel. The KPIs aid in improving campaign performance.

If your clickthrough rates are high but you’re not getting any sales, it’s likely that something is wrong with your listing copy, price, photos, stock availability, or Buy Box.

Then, What Does Amazon Attribution Tag Refer To?

It’s a tracking URL that you make using your Amazon Attribution account. Brands should create a URL and include it in their advertisements, blog posts, emails, and any other medium where they wish to increase traffic.

The tag follows the buyer throughout their journey till they reach your Amazon detail page, where they can buy or not. When a shopper clicks on the URL, Amazon tracks it and provides brands with vital information about the action they performed.

You can go through the following below steps to create an Attribution Tag

You must first connect to your Seller Central account and set up your account in Amazon Attribution before you can create a tag:

  1. On The Amazon Attribution Console Click “New Order”
  1. At The New Order Page, Add Product ASINs And Name, Click “Continue To Line Items”
  1. On The New Line Item Screen, Fill Item Name, Choose Publisher, And Enter Click Through URL. Click Create
  1. Attribution Tag Created, Copy Attribution Tag And Use It In Your Off-Amazon Advertising Campaign
Let’s Wrap Up

Amazon Attribution is a very exciting tool that lets advertisers look at their sales in different ways. It brings much more data to the table than simply the number of clicks and impressions. That brings valuable information about customer demographics, return rates, conversion rates and more.

It can be tricky to determine the effectiveness of a particular Amazon campaign without attribution.